Clear and consistent communication directly affects product quality, employee satisfaction and retention, regulatory compliance, and patient safety. This article explores key communication challenges in medtech manufacturing, details methods for measuring communication effectiveness, and provides strategies for improving communication in this highly regulated industry.

The Impact of Communication

Medical device manufacturing involves complex coordination and collaboration between multiple departments and stakeholders. High noise levels in production areas often impede effective communication in the production area, impacting design, engineering, production, safety, quality control, and profitability. Poor communication in medical device manufacturing can lead to:

  • Compromised patient safety.

  • Quality control issues.

  • Supply chain disruptions.

  • Regulatory compliance documentation challenges.

  • Collaboration difficulties.

Effective communication in the medical manufacturing environment reduces workplace accidents, improves quality, enhances regulatory compliance, and increases efficiency. 1 Systematic analysis of production facilities has revealed that most critical gaps in communication occur during shift transitions and with cross-departmental interactions. Medical device manufacturers are increasingly turning to data-driven approaches to identify any communication weaknesses.

Identifying Communication Gaps

Manufacturing facilities face unique communication challenges due to their physical layout and high noise levels. Common issues with poor communication include delayed response times and misinterpreted instructions, which can hinder accurate transfer of critical information, particularly during shift changes.

The relationship between effective communication and manufacturing outcomes is well established. Communication breakdowns can cost companies up to $250,000 per incident regarding production delays, accidents, and potential compliance issues. 2 Regular communication assessment helps identify areas needing improvement. Metrics such as response times, error rates, and employee feedback provide valuable insights for optimizing communication systems.

Implementing Standardized Communication Protocols Across Teams

Standardized communication protocols improve production consistency and reduce errors in medtech manufacturing. 3 However, the successful integration of standardized communication protocols in depends on consistency in their implementation and the ability to adapt the protocols to suit different manufacturing scenarios. For protocols to be truly effective, they should be able to handle both routine operations and emergency situations equally well. Successful integration requires:

  • Training programs: Regular training ensures personnel understand protocols and the proper use of communication tools.

  • Multi-modal communication systems: Combining verbal communication (e.g., two-way radios), visual aids, and digital interfaces ensures critical information is conveyed effectively.

  • Consistency across teams: Standardization must span all departments to ensure alignment, from production to quality control.

Effective protocols encompass not just real-time communication but also procedures for feedback and complaints. These protocols enhance clarity, improve efficiency, and minimize errors across the production life cycle.

Key Communication Requirements from FDA And ISO Standards

There are several FDA requirements and ISO guidelines that specifically apply to communication and documentation in medical equipment manufacturing:

  • Quality Management System Documentation: Changes, updates, audits, and conformity assessments must be maintained in a comprehensive manual with end-to-end traceability. Clear documentation procedures must also be established for design, development, verification, and validation before manufacturing transfer.

  • Product Communication Requirements: Establish precise installation, servicing, and calibration documentation procedures.

  • Customer Interface: Organizations must establish clear communication with customers regarding product specifications, training, and regulatory requirements

  • Labeling and Symbols: Specific communication through symbols and labeling for installation instructions, usage guidelines, maintenance procedures, safety warnings, and decommissioning and disposal information.

  • Quality Management Requirements: Document procedures for process monitoring and measurement, analysis of quality data, resource allocation communication, infrastructure requirements, and personnel training documentation

The upcoming harmonization between FDA 21 CFR Part 820 and ISO 13485 will streamline communication requirements into a unified Quality Management System Regulation (QMSR). This will entail revising quality manuals, SOPs, forms, and other regulated documents while creating new standardized procedures for creating and maintaining records. However, this will make compliance more straightforward for manufacturers worldwide.

Overcoming Common Communication Barriers

The complexity of medical device manufacturing creates unique communication challenges. Common barriers include noise levels in production areas (often exceeding 85 db), making communication difficult and the working environment potentially unsafe.

Strategies to manage these challenges include using the latest communication technology such as noise-canceling headsets, standardizing communication protocols, and introducing multi-modal systems that combine visual, auditory, and digital elements.

This approach ensures consistent understanding across teams and ensures that critical information such as production status, equipment issues, safety concerns, and quality problems are propagated and understood.

Measuring Communication Effectiveness

According to a 2012 report, 72 percent of business leaders understand that effective communication improves productivity, so tracking key performance indicators (KPIs) for communication efficiency is essential (see Table 1). 1

Table 1. Tracking key performance indicators (KPIs) for communication efficiency is essential.

Regular monitoring of communication metrics helps identify areas for improvement and validates the effectiveness of introducing new communication protocols or equipment. Medical device manufacturers typically find that combining traditional KPIs with communication-specific metrics provides the most comprehensive view of overall system effectiveness. Manufacturing facilities that actively measure and optimize their communication can experience improvement in first pass yield rates and reduce production delays.

Final Thoughts

Manufacturing engineers tend to focus on new machinery and ways to maximize production lines. Improving communication can also increase efficiency and reduce costly and dangerous mistakes. Good communication becomes more critical as the medical device manufacturing industry grows increasingly complex with the addition of robotics and automation.

Improved communication results in fewer expensive mistakes, safer and more effective products for patients, and more satisfied workers. The key to improved communication is to keep things simple but effective. While innovative technologies can significantly improve communication, successful communication often comes down to having consistent communication protocols and ensuring that everyone knows how to use the existing communication technology correctly.

References

  1. Michael Chui, et al., “The Social Economy: Unlocking Value and Productivity Through Social Technologies,” McKinsey Global Institute, July 1, 2012.
  2. Uncovering the Hidden Cost of Communications Barriers and Latency,” SIS International, June 24, 2024.
  3. Rick Farrell, “8 Simple Tips for More Effective Communication in Manufacturing,” Plant-Tours.com, Sept. 3, 2004.

This article was written by Rick Farrell, President, Plant Tours, Charlotte, NC. For more information, visit here  .



Magazine cover
Medical Design Briefs Magazine

This article first appeared in the March, 2025 issue of Medical Design Briefs Magazine (Vol. 15 No. 3).

Read more articles from the archives here.