A recent patient study from Cambridge Consultants indicates user experience and satisfaction are particularly important in the success of drug delivery and combination devices. Furthermore, investing time and effort into increasing the ease-of-use of these devices can pay off — 77% of patients in the study said they would be willing to pay slightly more (around $5) for more user-friendly devices.
Users also appear to be taking a more active role in device selection, and lifestyle factors may drive them to switch to another device if the first is not satisfactory. When given a choice by their doctors, a good percentage (21%) did their own research before selecting a device. Among patients who decided to change their drug delivery devices, lifestyle choices like discretion (28%) and portability (21%) were the two most commonly cited reasons for their dissatisfaction.
"The industry has been good at maximizing drug efficacy but patient experience factors have not really been a primary focus. Only now are we seeing the patient experience take center stage," said Melanie Turieo, Human Factors Team Leader at Cambridge Consultants.
Click here to download the full study.
