Cadence Rebrands to Reflect Commitment to Innovation

The strategic effort signifies the company's close alignment with its customers’ missions. (Credit: Cadence)

Cadence, Inc., a provider of vertically integrated contract manufacturing solutions to the medtech and pharma markets, is excited to announce a significant milestone in the company’s journey with the unveiling of our refreshed branding. The strategic effort signifies the company's close alignment with its customers’ missions. According to the company, it also reflects a commitment to innovation, continued excellence in serving customers, and most importantly, advancing patient outcomes.

Cadence says the brand refresh captures "the essence of who we are and where we are headed, while staying true to our core values and ensuring that our vision and mission guide us to provide robust solutions to the challenges that our customers face in the evolving healthcare industry."

“The brand refresh represents an exciting chapter in Cadence’s history,” says Rob Werge, president and CEO. “As we have grown and expanded our capabilities and services, it is important for our brand to evolve along with our vertically integrated strategy of delivering value-add finished devices to our customers. Driven by our commitment to improving patient outcomes, we are dedicated to providing unrivaled trust, innovation, and manufacturing excellence for our medtech and pharma partners.”

Key aspects of the brand refresh include a new, modern logo and enhanced brand messaging, the company says. The new logo incorporates the Cadence diamond to honor its heritage, while the primary brand color, blue, reflects the healthcare industry and represents knowledge, tranquility, trust, and cleanliness. "Our new imagery depicts the full lifecycle of our devices, from manufacturing the device through achieving improved patient outcomes.>

The branding refresh will begin to appear on Cadence’s website, social media platforms, and in various marketing materials to ensure cohesive and impactful brand experience across all touchpoints.