On-Demand Webinars: Automotive

Solutions for Automotive Interior Colors


While the exterior of the car may be the first thing you see, the interior of the vehicle is where your driving experience happens. The design and color of a car’s interior are central to consumer perception and play a pivotal role in the purchase decision. Controlling the interior color of a cabin is difficult because the components come in different textures from many suppliers and are assembled using diverse materials. Coordination and quality control are essential to ensure a harmonious interior, including the overall design as well as the color of the dashboard, seats, steering wheel, cabin, and even flooring.

This 30-minute Webinar discusses the types of surfaces found in vehicles and the considerations to think about when measuring these various surfaces, including gloss surfaces, the difference in gloss angle measurements, different instrument geometries, and the importance of keeping the same geometry through your supply chain.

An audience Q&A follows the technical presentation.


MacKenzie Randle, Application Engineer, Konica Minolta Sensing Americas

MacKenzie Randle is an Application Engineer at Konica Minolta Sensing Americas. She is skilled in troubleshooting hardware and software issues as well as advising customers on instrument applications related to color measurement and quality control. MacKenzie is a graduate of Steven Institute of Technology with a bachelor of science degree in physics engineering. She did her internship with Lawrence Livermore National Laboratory for Opto Mechanical Engineering.


Lisa Arrigo, Editor, SAE Media Group

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