January 31, 2022 | Electronics & Computers | Medical

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The Super Bowl has been used to showcase many brands’ best — and most expensive — commercials. What medical device was used to help reveal the best Super Bowl commercial?

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Brain Scientific’s NeuroCap EEG cap. As subjects were presented with multiple media impressions, their brain activity was measured using the cap. A neuromarketing firm analyzed responsive biomarkers to determine the most effective and memorable commercials aired during Super Bowl LIII.

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