Nelson Laboratories, a business unit of Sotera Health LLC, has launched a completely redesigned Web site, nelsonlabs.com. The company provides microbiological testing and expert advisory services for medical device, pharmaceutical, tissue, and life science companies. The new site includes improved navigation, enhanced search capabilities, and an overall more engaging customer experience.
The new site, which features new online sample submission forms and quoting functionality, allows clients to learn more about the global services offered at the company's 11 global lab facilities, including the services offered by Nelson Labs NV based in Leuven, Belgium. Clients are now able to order testing as well as complete and submit sample submission forms online. The new site navigation enables customers to search for a test by name, customer industry, or testing category. In addition, it showcases the company's global expert advisory services and other educational events and resources. The site has been optimized for mobile and tablet users to improve their user experience.
“We created a new Nelson Labs Web site with our clients in mind,” says Jeffery R. Nelson, president of Nelson Labs. “We listened closely, reviewed user behaviors, and incorporated the functionality and solutions that customers desired. We always strive to put our clients at the center of everything we do, and I’m confident that this new website will make exploring our services and testing with us an even better experience.”
Nelson says the newly designed site is designed to meet the needs of the company's global customer base by providing more intuitive navigation to testing services while highlighting the educational and scientific resources. “The design of the Web site improves the user experience and the ease of doing business with Nelson Labs. The Web site has also been moved to an all new platform that will allow the site to be localized for global customers in the near future.”