MD&M West Image
The new look offers more alignment and symmetry to the shows as one identifiable brand. (Credit: Informa Markets)

To better align its five co-branded shows, Informa Markets had rebranded MD&M West with a new logo and renamed the conference Design. Engineer. Build.

This change is more than just about look and feel, color of icons. “It’s a new era for Informa Marketing – Engineering (formerly UBM/Canon Communications), says Hayley Haggarty, group even director, Informa Markets. “We want to make sure that we continue to support and build momentum across the industry for the largest advanced design and manufacturing event in North America. As reflected with the arrows in our branding, we are here as an event and platform to continue to move the industry forward.”

The conference will present eight medtech-focused tracks, as well as on-demand conference content after the event. On the show floor, panel discussions, live demos, thought leadership presentations, and more will be offered in a “Center Stage” area and is open to all attendees. Another highlight is the event’s “3D Printing eXperience Theater,” which will feature 24 live demos and free content within a 3D printing content hub.