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Where it Stands

Wellness Brands is in discussions with college and professional sports teams in regard to stocking specialty sporting goods retailers with The Right Stuff. The company is targeting elite athletes and endurance sport enthusiasts as its initial consumers, but notes that its NASA-developed formula is the “right stuff” for everyone.

A NASA-developed and tested electrolyte concentrate formula, The Right Stuff has been demonstrated to boost athlete endurance.
Not only athletes will benefit from the electrolyte formula. Under the exclusive NASA license, Wellness Brands plans to expand with other products for situations when proper hydration is critical. Dehydration, for example, is a problem for airline passengers on long-distance flights during which water is lost in the dry air of the pressurized airplane cabins. Dehydration is also a factor in jet lag and altitude sickness, and can be a deadly outcome of various diseases that cause diarrhea and vomiting, such as cholera, and conditions like heat stroke.

More Information

For more information on The Right Stuff electrolyte formula, visit

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