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Designing a reusable, durable packaging solution for your product or service is much more than picking a type of package and a size. There are many things to consider about how your product will be used, where it will be used, and who will be using it. This list of six common errors will ensure your initial design decisions put you on the path to the most cost- effective case that combines the required protection with superior usability.

Topics addressed include timing, user interactions, digging out missing details that can make a difference, examining the critical requirements, and more. Download your copy to make sure you don’t fall into traps that make your packaging reuse more difficult.